Pacific Seafood is looking to instill a sense of confidence in consumers with its new line of seasoned shrimp. Made available in two flavors -- 'Honey Jalapeño' and 'Scampi' -- the range is launched to alleviate a common worry amongst individuals who enjoy the dish.
Statistics have pointed out that "while 86% of U.S. consumers [indulge in seafood], only 28% feel confident in cooking and preparing it." As a result, Pacific Seafood's product shows an easy and efficient solution with shrimp that is peeled, deveined, with the tail removed and "rubbed with the perfect amount of herbs and spices." The product will also save time on cooking and preparing as it will take one only 3-5 minutes to cook the seasoned shrimp once it has thawed.
Image Credit: Pacific Seafood
Key Themes Behind This Trend
- Confidence-boosting Prepared Foods
- Prepared food products that offer convenience and ease of preparation while building consumer confidence in cooking seafood.
- Flavorful Seafood Seasonings
- New and innovative seafood seasonings that enhance the taste of seafood, making it more appealing and enjoyable for consumers.
- Time-saving Meal Solutions
- Ready-to-cook meal options that cut down on preparation time, providing a quick and convenient solution for busy individuals.
Where This Applies
- Seafood
- Seafood industry can capitalize on developing and marketing seasoned seafood products to cater to consumers' need for convenience and confidence in cooking seafood.
- Food Seasoning
- Food seasoning industry can focus on creating innovative and delicious seasonings specifically designed for seafood to enhance its flavor and appeal to a wider consumer base.
- Convenience Food
- Convenience food industry can explore the creation of ready-to-cook meal options that incorporate seasoned seafood, offering time-saving solutions for consumers seeking quick and easy meal choices.
