With the holiday season right around the corner, many brands are stepping up their advertising game to not only offer seasonal campaigns, but funny ones as well. Trend Hunter Senior Editor Jaime Neely discusses her top picks for holiday humor, from Grinch-like gifting ads to holiday tech survival guides and tasteless gift ads.
Red5's inappropriate gift ad demonstrates the awkward aftermath of giving unsuited presents. As the holidays are often a time to be spent with family, many seasonal campaigns are centered around the concept of a survival guide and helping people deal with potentially tense or overwhelming situations, such as festive social encounter guides and holiday tech survival guides. The Harvey Nichols commercial humorously promotes their wares by suggesting customers spend the money they would have spent on loved ones on themselves.
Key Themes Behind This Trend
- Inappropriate Gift Ads
- There is an opportunity for brands to create controversial or unconventional holiday ads that capture attention and generate discussion.
- Holiday Survival Guides
- There is a potential for brands to offer helpful guides or tips for navigating the holiday season, addressing common challenges and providing solutions.
- Selfish Spending Promotions
- Brands can explore the idea of promoting self-indulgence during the holiday season, appealing to individuals who prioritize self-care and personal enjoyment.
Where This Applies
- Advertising
- The advertising industry can embrace provocative holiday campaigns that push boundaries and challenge traditional norms in order to capture consumer attention.
- Retail
- Retailers have an opportunity to provide holiday survival guides, offering tips and recommendations to customers on how to navigate the shopping season and handle common challenges.
- Consumer Electronics
- The consumer electronics industry can develop holiday tech survival guides, assisting customers in optimizing their technology during the holidays and addressing common technical issues.
