Fishpeople's Seafood Kits are designed to make the task of preparing fish at home accessible and fast, as the boxed sets contain all the necessities for making a 20-minute dinner. The kits include two fillets—of either wild Alaskan salmon or wild Alaskan cod—as well as toppings and garnish, a moisture lock tray and foil and step-by-step instructions to make the process as simple as possible.
All of the fish used by Fishpeople is sustainably caught by independent fisherman and the product packages connect consumers to information and stories about their food through tracking codes. As Fishpeople Seafood CEO Ken Plasse puts it, this provides "ridiculous transparency" to the consumer, who is able to find out about where their fish came from and its journey.
Why This Trend Is Growing
- Sustainable Seafood
- Offering sustainable seafood kits with tracking codes for transparency and education.
- Quick Meal Kits
- Providing meal kits with all ingredients for quick home cooking.
- Connected Food
- Creating a connection between consumers and their food with informative packaging.
Industries Being Reshaped
- Food
- Opportunity to disrupt meal kit delivery by offering sustainable seafood meal kits.
- Sustainability
- Opportunity to promote sustainable fishing practices and educate consumers about them.
- Technology
- Opportunity to explore technology solutions for informative food packaging and tracking.
