In an effort to offer consumers some lighter fare for the new year, Baja Fresh Mexican Grill has just debuted a new Sea of Cortez Bowl and Sea of Cortez Burrito.
Inspired by the Sea of Cortez in the Gulf of California, both of the new menu items give consumers a delicious way to enjoy grilled wahoo. The Sea of Cortez Bowl features a bed of rice and black or pinto beans, all topped with roasted tomatillo salsa, grilled shrimp, grilled wahoo, roasted veggies, guajillo sauce, green and purple cabbage, guacamole, mango salsa, pickled onions, and cilantro. On the other hand, the Sea of Cortez Burrito features the same blend of seafood and veggies, but all rolled up in a whole wheat or flour tortilla. As April Fogle, Baja Fresh's Brand Leader, explains, "We can’t wait to continue sharing Baja Fresh’s passion for incorporating fresh ingredients and authentic flavors, starting with these new seafood-centric menu items.”
Image Credit: Baja Fresh Mexican Grill
Why This Trend Is Growing
- Seafood-centric Menu
- Restaurants can innovate their menu to have more seafood-centric options.
- Healthier Fast Food
- Fast food chains can create lighter fare options that cater to health-conscious consumers and stay relevant in the market.
- Regional Flavors
- Restaurants can incorporate regional flavors into their menu to stand out and stir up interests.
Industries Being Reshaped
- Fast Food Industry
- Fast food chains can add seafood-centric and healthier menu options to cater to the growing demand of health-conscious consumers.
- Casual Dining Industry
- Casual dining restaurants can adapt regional specialties and seafood flavors to lure new customers and remain trendy.
- Seafood Industry
- Seafood suppliers can promote less commonly used fish and introduce them to restaurants as a unique selling point and source.
