In attempt to promote its new Christmas-themed food offerings, the UK-based Pharmacy, Boots, is giving away free scratch-and-win gift cards inside of its specialty ready-made sandwiches.
The gift cards are placed inside select boxes of the brand's seasonal menu items, which include a range of flavors from pigs in a blanket-inspired sandwiches, to a butternut squash vegan sandwich. Approximately 800 gift cards are in circulation, offering a top prize of £1000, with other winnings ranging from £5 to £100. In addition to the potential of winning, the sandwiches cost only £1.69 each, making for an enjoyable commitment-free meal option for the consumer.
The scratch-and-win gift cards offer an optimal in-store experience, while serving as an engaging means of consumer encouragement, which might sway an individual to try something a little different.