This Food Truck Delivers the Scoop on News with a Scoop of Ice Cream

Agency The&Partnership teamed up with the Wall Street Journal to bring the scoop on news directly to consumers with the 'WSJ Scoops' ice cream truck. This ice cream delivery truck provided consumers with a tasty cone and a breaking news headline.

Each ice cream cone was wrapped in a news headline that consumers could enjoy with their frozen treat. Each ice cream cone's headline was printed in real-time using a printer that was kept inside the food truck.

While most access the scoop on news through traditional methods, this newsy ice cream truck shares breaking news alongside a scoop of ice cream. The flavors in the WSJ Scoops truck included tasty favorites like 'Vanilla Bond,' 'Choc Blue-Chip' and 'Rocky Road.'