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The Schwarzkopf Palette Campaigns Shows Hair Can Be a Person's Canvas

 - May 29, 2012
References: impactbbdo & ibelieveinadv
It is amazing to think about how much a hairstyle can change the look and style of a person; the Schwarzkopf Palette campaign concentrates on this idea in an artistic and abstract way. It treats hairstyles as a stunning kaleidoscopic canvas that can shift and change at whim, especially when it comes to the color of one's hair. An expertise on such color treatments, the Schwarzkopf Palette campaign shows that women can get creative to show off different sides of their personality.

The Schwarzkopf Palette campaign was conceived and executed by Impact / Bbdo, an ad agency based in Dubai, United Arab Emirates. It was imaginatively art directed by Andrej Arsenijevic (who also created the typography) and Mohamed Diaa with creative direction by Fouad Abdel Malak.