Hockey-Themed Editorials

The Schon Magazine 'Penalty Kill' Photoshoot Stars Yulia Kharlapanova

Model Yulia Kharlapanova can be considered a hockey groupie in the Schon Magazine 'Penalty Kill' editorial. Dressed to the nines in order to impress the players, she strikes seductive poses that would easily distract them for the game. That, or she is the coach of every hockey player's dream.

Hitting the ice in sheer black bodysuits, textured pencil skirts and ruby red dresses, the brunette brings a smoldering heat that will surely melt the rink. Of course, she had help from stylist Eugene Ilina. Appearing in the winter issue of the magazine, the Schon Magazine 'Penalty Kill' editorial was shot by photographer Igor Oussenko.

Hair stylist Yaroslav Olkov and makeup artist Kate Kudrina perfected the sexy looks featured throughout the Schon Magazine 'Penalty Kill' editorial with slick locks and dewy skin.

Sports-themed Fashion Editorials
There is an opportunity for designers and stylists to create fashion editorials that incorporate elements of popular sports and team culture, tapping into the intersection of fashion and sports.
Athlete-inspired Makeup and Hair Trends
Makeup artists and hairstylists can create looks that are inspired by athletes and sports, reflecting a growing interest in fitness and active lifestyles among consumers.
Sports-inspired Photography and Videography
Professional photographers and videographers can expand into creating sports-themed content, capturing the essence of sports and athletic performance in their work.

Where This Applies

Fashion and Apparel
Companies and brands in the fashion and apparel industry can explore sports-themed designs and apparel lineups to capitalize on the growing trend of fashion and sports convergence.
Beauty and Cosmetics
Beauty and cosmetics brands can launch athlete-inspired makeup and hair products, targeting consumers who want to achieve a sporty and athletic look when working out and beyond.
Photography and Videography
Professional photographers and videographers can expand into sports-themed content creation, offering their services to clients in the sports and athletic industry, as well as to consumers who appreciate sports-themed art.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 49%
Freshness 8%