October is Breast Cancer Awareness Month and clean, non-toxic skincare brand CLEARSTEM Skincare collaborated with Keep A Breast Foundation on a limited-edition BOUNCEBACK Scar Serum. The serum is optimized for breast cancer-related scars and post-care needs and it shares the benefits of a stem cell and triple-peptide concentrate to smooth and flatten scars and wrinkles, all the while reducing their appearance and color.
For every bottle of the BOUNCEBACK Scar Serum that's sold, $20 goes toward the work of the non-profit Keep A Breast Foundation organization, which is focused on empowering young people with breast health education and support. To support the organization's mission, the product packaging includes a QR code that helps to provide educational info via the Keep A Breast app, such as resources for monthly self-checks.
Key Themes Behind This Trend
- Scar-smoothing Serums
- The trend of reparative serums for scars can expand beyond breast cancer-related scars to target any type of scar, including surgical scars and acne scars.
- Clean Beauty Collaborations
- Collaborations between non-toxic skincare brands and non-profits can create innovative, socially-conscious products that benefit both consumers and organizations.
- QR Code Marketing
- Including QR codes on product packaging can provide consumers with easy access to educational resources and demonstrate a brand's commitment to social impact.
Where This Applies
- Skincare
- The skincare industry can benefit from integrating reparative serums that focus on scar reduction to provide consumers with inclusive solutions.
- Non-profit
- Collaborating with beauty brands can provide non-profits with a new revenue stream and opportunities to promote preventative health education.
- Marketing
- The marketing industry can innovate by using QR codes on product packaging to create accessible educational resources and promote social causes.
