Premium skincare brand ESTAS Beauty created a new line dedicated to scar care and it shares solutions that are close to the hearts of founders heart attack survivor Cristina Beltran and beauty veteran Alejandra Thompson. "Developing this line was extremely important to me, as I know first-hand the insecurities around having a scar and the lack of skincare products to help care for them," says co-founder Beltran, who has a six-inch scar following open heart surgery at the age of 24.
The luxury skincare product line recognizes that scarring is part of healing and it helps people to feel empowered, nourished and protected. The line includes three products that create a healing ritual. There's the Morning Massage cleansing oil, a Daily Dose Vitamin E and C cream serum and a Sleep Salve mask with silicone and Vitamin E.
What's Driving This Trend
- Scar Care Skincare
- The growing demand for scar care products creates opportunities for the skincare industry to innovate and develop effective and targeted solutions for scar care.
- Healing Ritual Products
- Creating skincare products as part of a personal healing ritual is a trend that may brand veterans to rethink their innovation process.
- Luxury Scar Care
- The emergence of premium scar care products highlights the potential of delivering high-quality products that cater to specific needs and concerns, in this case, those with scars.
Who This Affects Most
- Skincare
- The skincare industry has an opportunity to create targeted solutions for the growing demand for scar care.
- Wellness
- As beauty and wellness become more aligned, there may be opportunities to create more comprehensive wellness solutions that cater to individuals dealing with scarring or other types of physical trauma.
- Fashion
- The rise of scar care may lead to opportunities in the fashion industry to create clothing and accessories that cater to or celebrate scars, promoting inclusivity and self-empowerment.
