Chick-fil-A Debuts New, Savory Mac & Cheese Dish
Grace Mahas — August 12, 2019 — Lifestyle
References: chick-fil-a & nrn
Chick-fil-A recently expanded its product line with the introduction of a new Mac & Cheese dish. The dish will be available in small and large sizes in more than 2,300 restaurants locations across America.
The new side dish is made with pasta and boasts three types of cheese including Parmesan, Romano, and cheddar for a delicious and hearty dish. The Mac & Cheese is baked daily at each location for a fresh and high-quality treat. “Mac & cheese is the quintessential comfort food, and something we are so excited to offer our guests at Chick-fil-A,” the chain’s executive director of menu and packaging, Amanda Norris, stated. The new side dish is a great addition to Chick-fil-A's signature chicken sandwich or can be enjoyed as a savory snack on its own.
The new side dish is made with pasta and boasts three types of cheese including Parmesan, Romano, and cheddar for a delicious and hearty dish. The Mac & Cheese is baked daily at each location for a fresh and high-quality treat. “Mac & cheese is the quintessential comfort food, and something we are so excited to offer our guests at Chick-fil-A,” the chain’s executive director of menu and packaging, Amanda Norris, stated. The new side dish is a great addition to Chick-fil-A's signature chicken sandwich or can be enjoyed as a savory snack on its own.
Trend Themes
1. Expanding QSR Side Dish Offerings - Introducing new and innovative side dishes can help quick-service restaurants attract customers and enhance their menu options.
2. Artisanal Fast Food - By baking their Mac & Cheese dish daily for freshness and quality, Chick-fil-A showcases the potential for fast food chains to offer high-quality, artisanal dishes.
3. Comfort Food Resurgence - As comfort food becomes increasingly popular, introducing classic dishes like Mac & Cheese can tap into this trend and drive customer satisfaction and loyalty.
Industry Implications
1. Quick-service Restaurant (QSR) - Expanding side dish offerings can help QSRs, like Chick-fil-A, stay competitive and attract customers in a crowded market.
2. Fast Food - Innovations like Chick-fil-A's baked daily Mac & Cheese dish help fast food chains differentiate themselves by offering a higher quality dining experience.
3. Food and Beverage - The resurgence of comfort food presents opportunities for food and beverage companies to create and market nostalgic dishes that resonate with consumers.
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