Chester’s Chicken is bolstering its menu with the debut of its new Crazy Great Sides lineup.
The new Crazy Great Sides are Chester's take on three classic comfort foods: Mac & Cheese, Mashed Potatoes & Gravy, and Green Beans with Bacon. The Mac & Cheese is made with cavatappi (corkscrew) noodles and extra cheddar cheese, while the Green Beans with Bacon features round-cut green beans and savory bacon bits. Lastly, the Mashed Potatoes & Gravy side dish features fluffy mashed potatoes made with roasted garlic, real cream cheese, and milk, all topped with Chester’s Roasted Chicken Gravy. Each of the new Crazy Great Sides is designed to pair perfectly with the chain's many entrees.
All three Crazy Great Sides are available now from participating Chester’s Chicken locations nationwide.
Image Credit: Chester’s Chicken
Key Themes Behind This Trend
- Comfort Food Revival
- As more restaurants rebrand classic comfort dishes, there may be opportunities for chefs and kitchen innovators to examine how they can recreate comfort foods healthier without losing its soul-food appeal.
- Quick-serve Restaurant (QSR) Menus
- Fast food chains transforming their menus could lead to more product ideas for QSRs looking to refresh their offerings.
- Convenience Food Trend
- The increasing popularity of pre-made food can encourage a shift to healthier, fresher options to imitate pre-made food without the additives.
Where This Applies
- QSR Industry
- Innovations in comfort food at fast-food restaurants could influence other QSR menus or inspire new players to capitalize on the trend for their own brands.
- Packaged Foods Industry
- As consumers crave more comfort food options and more convenient meal solutions, there may be opportunities for companies in the packaged foods industry to expand their offerings.
- Healthy Eating/wellness Industry
- As more consumers seek wholesome and healthful choices in their daily diets, opportunities arise to offer healthier comfort food alternatives that can bring nostalgic comfort with nutritious value.
