Kmart Features Same-Sex Family Dolls Across Its Australian Stores
Across Australian Kmart locations, the shelves are stocked with new Family Playsets that showcase same-sex doll families to encourage inclusivity. The family playsets feature a pair of same-sex parents, children, and a pet, along with additional accessories.
The sets either come with two moms, two dads, or a mom and a dad, each set of parents have two children and a dog. This representation ensures that most families are better captured and can be relatable for children. The diverse family sets are also available for purchase online. Some of the accessories that come with the dolls include food, baby wipes, a dog food bowl, drinks, a basket to hold the good, a stroller, and more.
Image Credit: Kmart
The sets either come with two moms, two dads, or a mom and a dad, each set of parents have two children and a dog. This representation ensures that most families are better captured and can be relatable for children. The diverse family sets are also available for purchase online. Some of the accessories that come with the dolls include food, baby wipes, a dog food bowl, drinks, a basket to hold the good, a stroller, and more.
Image Credit: Kmart
Trend Themes
1. Inclusive Doll Sets - Opportunity to create more inclusive doll sets that feature diverse family structures, such as same-sex parents and their children.
2. Encouraging Inclusivity - Increasing demand for toys and products that promote inclusivity and reflect the diversity of modern families.
3. Online Purchasing - Growing trend of purchasing dolls and toys online, providing convenience and accessibility for consumers.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to develop more diverse and inclusive doll sets.
2. E-commerce - Opportunity for online retailers to capitalize on the growing trend of online doll purchases.
3. Marketing and Advertising - Increasing demand for marketing and advertising agencies to create inclusive campaigns that reflect diverse family structures.
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