Piquant Salted Chocolates

Williams Sonoma, Anthony Bourdain and Eric Ripert Created 'Salt and Sin'

'Salt and Sin' is the name of a new gourmet chocolate bar from Williams Sonoma that was created in collaboration with Éclat Chocolate, TV personality and chef Anthony Bourdain, as well as French chef Eric Ripert.

The 72% cacao chocolate bar is made with fair trade organic cocoa beans and gets its name from its unique ingredients: Himalayan sea salt, orange, fennel and spices. Although the chocolate bar is not branded with conventional seasonal motifs, Williams Sonoma notes that it offers the perfect way to "celebrate the season of naughty and nice with the festive flavors." Each 2.6-ounce bar is available for $13 exclusively through Williams Sonoma.

Previously, Bourdain and Ripert worked with Éclat Chocolate on the making of the 'Good and Evil' chocolate bar.

Collaborative Gourmet Products
Opportunity to create unique and indulgent food products through collaborations between celebrity chefs, gourmet companies, and retailers like Williams Sonoma.
Unconventional Flavor Combinations
Potential for developing innovative food products by combining unexpected ingredients and flavors, such as salt and chocolate.
Seasonal Festive Treats
Opportunity to offer holiday-themed food products that deviate from conventional motifs and provide unique taste experiences.

Who This Affects Most

Gourmet Food
Disruptive innovation potential in the gourmet food market through the creation of novel and exclusive flavor combinations.
Retail
Opportunity for retailers like Williams Sonoma to differentiate themselves by offering unique and exclusive gourmet products.
Chocolate
Innovation potential in the chocolate industry by exploring unconventional flavor combinations and collaborating with renowned chefs.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 42%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X