Salmon Jerky Snacks

Fishpeople's Wild Alaskan Salmon Jerky Puts a Snackable Spin on Fish

Fishpeople offers a range of meal-centric seafood products but at this year's Natural Products Expo East it is unveiling a line of salmon jerky to venture into the snacking category.

The Wild Alaskan Salmon Jerky is offered in four flavors, Rainbow Peppercorn, Sweet and Smoky Original, Lemon Zest and Herb, as well as Ancho Chili Lime, providing 24 grams of protein per bag with just six grams of sugar and no artificial flavors or preservatives. While many conventional jerky products have become unappealing to consumers who are looking for healthy snacks, these fish jerky strips are rich in omegas and gluten-free.

As with all of its products, Fishpeople spotlights sustainable, wild-caught fish and a "ridiculously transparent" approach to transparency; with the Wild Alaskan Salmon Jerky, consumers are able to trace the fish back to the very fisherman who harvested it.

Seafood Snacks
The trend of seafood-based snacks presents the opportunity for companies to create healthy, high-protein snack options.
Sustainable Protein
The trend of sustainable and responsibly sourced protein presents the opportunity for companies to create unique products that will attract eco-conscious consumers.
Transparent Sourcing
The trend of transparency in food sourcing presents the opportunity for companies to showcase the ethical and sustainable practices used in their products.

Where This Applies

Seafood Industry
The seafood industry could capitalize on the trend towards healthy snack options, utilizing different types of fish.
Natural Products Industry
The natural products industry could embrace the trend of sustainable protein and transparent sourcing to create unique products that align with their values.
Snack Food Industry
The snack food industry has the opportunity to tap into the seafood snack trend and offer healthier, high-protein options to consumers.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 18%
Freshness 8%