While e-commerce offers many benefits over traditional brick-and-mortar shopping, Salesfloor is a new platform designed to address one of the budding shopping method's blind spots. With Salesfloor, local retailers can create versions of their website tailored specifically to local stores, and associates working at those stores can chat directly with consumers, giving those consumers a more personal shopping experience compared to the one-size-fits-all e-commerce on the typical brand's site.
Salesfloor recently won the Joe Fresh Fashion Innovation Award, an annual prize given out to "a company that is innovating how we experience, consume, or interact with fashion through technology," according to the awards page. That the company would win such an award is hardly surprising, as it creatively harnesses digital technology to give consumers a more human touch when they're shopping online.
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