Smart Safety Jewelry

The Athena Safety Jewelry Sends Alerts When the Wearer is Under Threat

Athena is a line of smart safety jewelry, developed by a startup called Roar, that is designed to keep women safe when under the threat of physical and other attacks. This discreet device is worn as a piece of jewelry and is capable of alerting loved ones to the wearer's whereabouts when they are under threat.

The Athena safety jewelry can be worn around the neck, attached to the waist or carried in a bag. It has a small magnetic clip and an activation button which, when pressed, sends a distress signal to emergency contacts through the user's phone and notifies them of the wearer's location.

The jewelry also produces a loud noise to scare off attackers. Ultimately, this is a piece of high-tech and intelligently designed jewelry that allows women to be as safe as possible without having to change their lifestyle.

Smart Safety Jewelry
Smart safety jewelry is a growing trend as it addresses safety concerns in an innovative way.
Wearable Technology
This trend of wearable technology is expanding to include devices that prioritize safety and can be used in emergency situations.
Personal Security
As personal security becomes a growing concern, technology can offer new and innovative solutions to address these issues.

Sectors Adopting This

Jewelry
The jewelry industry has the opportunity to incorporate technology to address safety concerns while still maintaining style and fashion.
Smart Device
Smart device manufacturers can expand their product line to include safety devices targeted towards women that prioritize speedy and efficient distress signals.
Security
Security companies can create and distribute wearable technology that specifically addresses personal safety and security concerns.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 95%
Freshness 8%

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