SaaStr Annual 2020 is a conference that brings together thought leaders and is described as the place "where the Cloud meets." In order to entice attendees to come, the event has a special and limited-time feature on its domain.
When navigating the SaaStr Annual 2020 website, jumping from page to page triggers a pop-up window with a fortune wheel. Once users give their e-mail address, they can spin the wheel for a chance to win a discount or a free ticket. No matter where they land, attendees will enjoy some kind of perk. From $100 USD off or $200 USD off to a 'Buy One, Get One Free' deal, SaaStr Annual 2020 has a beneficial and engaging marketing tactic that draws attention to its core product.
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