SaaStr Annual 2020 is a conference that brings together thought leaders and is described as the place "where the Cloud meets." In order to entice attendees to come, the event has a special and limited-time feature on its domain.
When navigating the SaaStr Annual 2020 website, jumping from page to page triggers a pop-up window with a fortune wheel. Once users give their e-mail address, they can spin the wheel for a chance to win a discount or a free ticket. No matter where they land, attendees will enjoy some kind of perk. From $100 USD off or $200 USD off to a 'Buy One, Get One Free' deal, SaaStr Annual 2020 has a beneficial and engaging marketing tactic that draws attention to its core product.
Image Credit: SaaStr Annual
What's Driving This Trend
- Gamified Marketing
- Implementing gamification elements in marketing strategies to engage and incentivize target audiences.
- Interactive Website Features
- Utilizing interactive features on websites to enhance user experience and drive customer engagement.
- Incentivized Attendee Promotions
- Offering special incentives and promotions to encourage attendance and participation in conferences or events.
Who This Affects Most
- Marketing and Advertising
- Disruptive innovation opportunities including the integration of gamification elements in marketing campaigns and the use of interactive website features to optimize customer engagement.
- Event Management
- Disruptive innovation opportunities incorporating incentivized attendee promotions to attract and retain participants for conferences or events.
- Technology and Software
- Disruptive innovation opportunities by developing platforms or tools that facilitate gamified marketing tactics and interactive website features.
