The first plant-based protein bar from RXBAR replaces the brand's signature egg whites with 10 grams of plant-based protein. RXBAR Plant shares a new recipe, texture and fun flavors like Chocolate Chip and Peanut Butter. Staying true to the brand's simple approach to snack bars, the new RXBAR Plant bars have just five simple ingredients: dates, nuts, oats, and a blend of pea and almond protein.
With zero grams of added sugar, the soft and chewy plant-based snack bars appeal to a growing group of plant-based consumers who are in search of convenient plant-based protein.
To kick off the introduction of the new bars, the brand is sharing free RXercise programming on social media with the aid of expert ambassadors.