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Fair-Trade Chocolate Bars

Russell Stover Launches an Assortment of Joyful Chocolate Bars

— June 8, 2021 — Lifestyle
Russell Stover is launching a collection of no sugar added chocolate bars that are carefully crafted with Fairtrade cocoa and select non-GMO and organic ingredients for deliciously joyful snacking. Joy Bites chocolate bars come in the following filled and solid varieties: Caramel in Chocolate, Peanut Butter in Chocolate, Smooth Creamy Chocolate, Sea Salt Caramel in Dark Chocolate, Roasted Almonds in Dark Chocolate.

"With 100 years of experience making high quality chocolate, we are better equipped than most to deliver great tasting chocolate without all of the added sugar,” said Jill Beveridge, VP of Innovation & Development at Russell Stover. “We have received an extremely positive response to the Joy Bites collection from our customers and from consumers. Joy Bites highlight Russell Stover's consumer-focused commitment to innovation and creativity, and we look forward to continuing to introduce new and exciting products to this collection."

As part of its mission for sustainability, each bar is carefully wrapped in resealable packaging that is 100% recyclable with FSC certified outer sleeves.

Image Credit: Russell Stover
Trend Themes
1. Fairtrade Chocolate - The trend of using Fairtrade cocoa for chocolate production creates an opportunity for businesses to market ethically-sourced products to conscious consumers.
2. Sugar-free Desserts - The trend of sugar-free desserts creates opportunities for businesses to cater to consumers with dietary restrictions or those looking for healthier snacking options.
3. Eco-friendly Packaging - The trend of eco-friendly packaging creates opportunities for businesses to market their product as sustainable and appeal to eco-conscious consumers.
Industry Implications
1. Food and Beverage - Food and beverage businesses have the opportunity to appeal to conscious consumers with ethically sourced, sugar-free, and/or eco-friendly products.
2. Health and Wellness - Health and wellness businesses have the opportunity to target consumers with dietary restrictions or those looking for healthier snacking options, such as sugar-free chocolate.
3. Packaging - Packaging businesses have the opportunity to provide eco-friendly, sustainable packaging solutions for companies looking to reduce their environmental impact.
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