Pollo Tropical is helping consumers celebrate summer with its new ready-to-drink Rum Mojito.
Pollo Tropical's Rum Mojito is the brand's first-ever proprietary cocktail and will be sold under the company’s newly created brand, La Palmita Cocktail Co. The ready-to-drink mojito comes pre-mixed, in a can for maximum portability. Inside, customers will find a blend of real White Rum, sparkling water, natural lime and mint flavors. The cocktail boasts an ABV of 5.8% and a suggested price of just $2 per can.
The new Rum Mojito cocktail is produced and packaged in South Florida, and is available exclusively from most Pollo Tropical locations across the state. The cocktail can even be ordered via drive-thru, as long as customers are of the legal drinking age.
Image Credit: Pollo Tropical
Why This Trend Is Growing
- Ready-to-drink Cocktails
- The rise of convenient and portable pre-mixed cocktails offers opportunities for brand differentiation and expanding into new markets.
- Proprietary Cocktail Brands
- Creating proprietary cocktail brands not only allows companies to offer unique products but also provides potential opportunities for licensing and distribution.
- Drive-thru Alcohol Sales
- The pandemic has accelerated the trend of drive-thru alcohol sales, providing a contactless option for customers and a new revenue stream for businesses.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend of ready-to-drink cocktails by offering innovative and premium products.
- Alcohol and Spirits
- Proprietary cocktail brands can disrupt the alcohol and spirits industry by providing distinct and easily accessible products.
- Retail and Hospitality
- Drive-thru alcohol sales can provide opportunities for retail and hospitality businesses to increase revenue and offer a convenient service to customers.
