The Rowenta AF18V Handstick Cleaner Reaches the Darkest Depths

 - Jun 24, 2011
References: marcelparis & ibelieveinadv
The furniture in the Rowenta AF18V Handstick Cleaner ad campaign seems to be taking a cue from some very masculine dogs. Of course, by raising their legs in that manner, they are showing how cooperative they are in the cleaning process rather than showing off their impeccable peeing form. By lifting their legs, they are allowing this vacuum access to its darkest depths.

Conceived by Paris-based ad agency Marcel, the Rowenta AF18V Handstick Cleaner ad campaign is fun, simple and to-the-point. Playing with our imagination, it gives the inanimate objects in our surroundings some personality and character, which IKEA famously did in their past commercials. Clearly, we are still prey to emotional ties with our possessions.