In 2016, Huda Beauty aimed to revolutionize the cosmetic industry through introducing a shimmering palette that aimed to be inclusive of all skin tones. While the release of this product launched the company into the public eye it was discontinued shortly after.
Now, the company has announced that its bringing back its original Rose Gold Palette, offering the same shimmering colors, with the slight modification of an improved formula. This announcement was made alongside an emotional social media post from the company's founder, Huda Kattan, which reads: "Everyone who knows me, knows how important our original Rose Gold Palette was to us, but when we launched it, we really had to invest everything into the Palette and couldn't invest in things like packaging & innovation! That year 2016, I actually couldn't afford to pay myself salary, because this Palette was such a huge project for us."
Image credit: Huda Beauty via Instagram @hudabeauty