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Electrified Luxury Rides (UPDATE)

The Rolls Royce 102EX Phantom Makes Its Debut

— March 4, 2011 — Autos
A couple of weeks ago, I reported on the Rolls-Royce 102EX Phantom -- a car that, at the time, was known only by a few sample shots and not much else. Well the Geneva Motor Show is here, and as promised, the Rolls-Royce 102EX Phantom made its debut.

The Rolls-Royce 102EX Phantom is all-electric-powered by two electric engines, each putting out 145 kilowatts. The eco-friendly Phantom is apparently no slouch on the track either, going from 0 - 60 in under eight seconds. That may not sound too impressive until you realize that the Rolls-Royce 102EX Phantom weighs a massive 6,000 pounds!

The most interesting part about the Rolls-Royce 102EX Phantom is that it charges via electrical induction, forgoing the traditional plug-in design seen in almost all electric cars today. As of this writing, the Rolls-Royce 102EX Phantom is solely meant as a test car to see whether or not Rolls-Royce would like to pursue any eco-friendly endeavors in the future. Here's hoping they do. This car is perhaps the most luxurious electric car ever created.
Trend Themes
1. Luxury Electric Cars - The continued development of luxury electric cars provides opportunities for luxury car brands to offer eco-friendly options.
2. Electric Car Performance - Improvements in electric car performance, such as the Rolls-Royce Phantom's impressive acceleration despite its weight, may make electric cars more appealing to consumers.
3. Wireless Charging - The introduction of wireless charging technology in the Rolls-Royce Phantom creates a disruption opportunity for companies in the electric vehicle charging industry to incorporate this new technology into their products.
Industry Implications
1. Luxury Car Manufacturing - Luxury car manufacturers have an opportunity to capitalize on the trend towards eco-friendly luxury cars and differentiate themselves in the market.
2. Electric Car Manufacturing - The continued growth of the electric car industry provides opportunities for innovation in design, performance, and technology.
3. Electric Vehicle Charging Infrastructure - The introduction of wireless charging technology in the Rolls-Royce Phantom creates a new industry opportunity for companies in the electric vehicle charging infrastructure sector to incorporate this new technology into their products and services.
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