Italian fashion label ROLD SKOV introduces its latest collection designed for the Spring/Summer 2023 season that is inspired by an iconic Stone Roses concert that took place in 1990. The Manchester band played at the Spike Islands and it was a day-long event during the time. During this era, this performance was a unique moment that captured the crossover between indie music and dance music.
This is referenced through the new seasonal apparel as it features shirting and other notable items that have all-over playful graphics. This includes sketches of flowers and butterflies that detail the designs including the oversized short sleeve tops and checkered sheer shirts. The rest of the range nods to the previous era including lightweight jackets, denim, and knitwear.
Image Credit: Ivan Grianti
What's Driving This Trend
- Concert-themed Fashion
- Opportunity to design apparel collections inspired by iconic concerts and musicians.
- Playful Graphics
- Incorporating all-over playful graphics into designs to create unique apparel collections.
- Nostalgia-driven Designs
- Designing apparel collections inspired by previous eras to evoke nostalgia in consumers.
Who This Affects Most
- Fashion Industry
- Opportunity for fashion designers to create unique collections inspired by iconic concerts and musicians.
- Graphic Design Industry
- Opportunity for graphic designers to collaborate with fashion designers to create all-over playful graphics for apparel.
- Entertainment Industry
- Opportunity to showcase iconic concert moments and musicians through collaborations with fashion designers and graphic designers.
