Leading TV streaming platform Roku has announced that it will be rolling out its newest Roku TV update, Roku OS 11. According to the company, the new launch will be arriving "over the coming weeks," and will introduce a variety of exciting new features and personalization options.
Some of the most notable updates include new audio and voice settings, a complete overhaul of Roku's mobile app, and an expansion to Roku's content discovery features. With the update, owners of a Roku Streambar or speaker will be able to toggle between entirely new sound profiles including Dialogue, Music, Movie, and Night. In addition, a new 'What to Watch' feature will be introduced, which will provide users with algorithmically generated content recommendations across a variety of streaming services.
Image Credit: Roku
Why This Trend Is Growing
- Personalized Content Discovery
- With Roku OS 11, Roku's new content discovery feature will provide users with algorithmically generated content recommendations from various streaming services, opening up opportunities to create targeted content for specific audiences.
- Advanced Audio and Voice Settings
- The new audio and voice settings on Roku OS 11 allows users to choose from sound profiles that optimize their listening experience for dialogue, music, movie, and night, creating opportunities for audio solutions providers.
- Enhanced Mobile App
- The completely overhauled mobile app in Roku OS 11 provides opportunities for developers to create new second-screen experiences for users while they're streaming content on their TVs.
Industries Being Reshaped
- Streaming Services
- Roku's new content discovery feature will allow streaming services to reach new and relevant audiences, particularly those who have yet to discover their services.
- Audio Solutions
- The advanced audio settings on Roku OS 11 present opportunities for audio solutions providers to develop smart sound devices that optimize the listening experience across different content types.
- App Developers
- With a completely overhauled mobile app, app developers have the opportunity to create new second-screen experiences and provide added value to users while they stream content.
