The new Rockstar XD Power energy drinks have been announced by Barr Soft Drinks as refreshment options for athletes and busy professionals alike to help them refuel after busy periods.
The drinks feature 200mg of caffeine per can and are combined with acids that will aid with muscle recovery as well as help to fuel protein synthesis. Launching in October, the drinks will come in two flavor options including Hardcore Apple and Blue Raz, which will come in 500ml serving sizes at a price point of £1.29 in the UK.
Barr Soft Drinks Marketing Director Adrian Troy spoke on the new Rockstar XD Power energy drinks saying, "Sports and energy is growing at 8.6% which is significantly more than total soft drinks. This growth is being driven by big can energy which is growing at more than double the rate of mainstream energy, making it a key category for retailers. This new product offers a different proposition to current energy products and will appeal to the 61% of men in the UK aged 16-to-34, who use supplements. In addition, low calorie energy is in strong double-digit growth, so we are confident that Rockstar XD Power will deliver incremental category growth for retailers.”