AG Barr has unveiled a new recipe for the Rockstar energy drinks in the UK that will offer consumers even more energy when opting for one of the brand's stimulating refreshments. The energy drinks will now contain 25% more caffeine, which gives each beverage 200mg per can to further enhance the energizing nature of the refreshments. The caffeine increase has been announced alongside a revamped recipe that also enhances the flavor of the drinks.
AG Barr's Marketing Director Adrian Troy spoke on the Rockstar energy drinks revamp saying, "The energy category has always been driven by people’s needs and there are currently big sections of society that are busier than ever before at the moment. We may have lost the busy morning commute, which has always been a hotspot for energy consumption, but it’s been replaced by the pressure of lockdown, juggling childcare and the need to catch up on work late into the evenings which creates the need to feel alert and awake throughout the day."