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Rockin' Relief Tees

Rock Your Cause Supports Important Issues Through Threads

— July 26, 2011 — Social Good
If you're eager to support a cause and to educate and encourage others to do the same, Rock Your Cause is the perfect clothing collection for you.

Designers at Rock Your Cause literally want you to wear your heart on your sleeve. These ethical artists have designed a plethora of pieces including trendy tees, hats and scarves; each item is affiliated with a specific natural disaster or disease. When purchasers choose to purchase an item, their money goes directly to supporting that cause.

Rock Your Cause focuses its efforts on what's called participative philanthropy -- allowing as many people as possible to connect through a cause, and all contribute their efforts.

You're "guaran-tee'd" to love Rock Your Cause clothing; lend a helping hand in time of need by boasting your social good styles.

Implications - Consumers are eager to embrace products or services that support crucial causes. These goods allow them to make a positive contribution, and also allow them to convey their values and ideals to their peers.
Trend Themes
1. Participative Philanthropy - Rock Your Cause collection is an example of the participative philanthropy trend where individuals contribute towards a cause through their purchase.
2. Cause-related Marketing - Rock Your Cause showcases how brands can use their influence and platform to raise awareness and drive action towards important causes.
3. Ethical Fashion - Rock Your Cause's ethical fashion approach highlights the ever-growing trend of ethical and sustainable fashion in the fashion industry.
Industry Implications
1. Fashion Industry - Rock Your Cause's ethical fashion approach creates an opportunity for fashion brands to incorporate social good in their products and services.
2. Nonprofit Industry - Participative philanthropy model can inspire nonprofit organizations to create innovative ways of fundraising and encourage more people to get involved in social good efforts.
3. Marketing and Advertising Industry - Cause-related marketing opens up opportunities for marketing and advertising firms to work with brands to drive meaningful social impact.
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