Arby's was successful in putting their latest campaign in motion, as seen by the tremendous traffic their Riverdancing Chimpanzees have received.
The video consists of a remixed video of the chimps performing Irish dance steps who do an astonishingly good job at keeping their upper bodies still as they legs prance around wildly, just like professional (human) Riverdancers do. I'm not sure if it's real, but if not, they've done a really great job making it appear so!
Key Themes Behind This Trend
- Viral Animal Videos
- Creating and sharing entertaining animal videos can generate significant online traffic and brand awareness.
- Remixed Content
- Taking existing content and remixing it in a creative way can capture audience attention and engagement.
- Surprising Advertisements
- Using unexpected or unconventional elements in advertising campaigns can generate buzz and stand out from competitors.
Where This Applies
- Fast Food
- Fast food companies can leverage entertaining viral videos to promote their brand and drive customer engagement.
- Social Media
- Social media platforms can benefit from the popularity of remixed content by providing a space for users to discover and share these videos.
- Advertising
- The advertising industry can embrace surprising and unconventional advertisements to capture audience attention and increase brand awareness.
