This risque ad for KitKat references the beloved James Bond series in order to promote its chocolate treats. Not only does it use this well-known spy character but it also uses some racy references to capture people's attention.
Listing all of the names of the many women Bond has been with over the years -- from "Honey Ryder" to "Mary Goodnight" -- the ad suggests that it may be, "time for a break, James?"
The ad uses humor to appeal to an older crowd who recognizes the absurd and illicit names of the femme fatal characters in the spy series. While it may be slightly inappropriate, the risque ad also captures the attention of younger chocolate lovers with some exciting inappropriate words included in the literary names.