This Richard Ginori ‘Broken’ Dinnerware is a collection of one-of-a kind pieces. This special set of 14 pieces was designed by architect and product designer Paola Navone. The stark white porcelain pieces feature printed cracks that have been repaired with realistic staples.
Its rare that I look upon dishware as more than just standard meal servers. Although incredibly simple, the Richard Ginori ‘Broken’ Dinnerware collection is full of character, wit and style.
Implications - In the last few years, there has been an increased importance placed on stylistic originality. One of the most effective ways a company can capitalize on this is by investing in a commonly used household product but altered to include a novelty design. By offering consumers an alternative to their standard, every day fare, they stand a good chance of attracting interest from consumers seeking spice in the mundane aspects of their lives.