RHUDE and Starter work in collaboration for the season to launch a collection made up of vintage silhouettes that also nod to modern design elements. The capsule blends contemporary elements to vintage apparel for a unique and juxtaposing look. There are items such as the signature quarter zip anorak, leather sleeved varsity jackets, and pinstripe hats that are all true to Starter.
However, instead of the usual sports logos and color palettes, RHUDE adds its own design touch to these items. The RHUDE logo shines in the spotlight in the form of Starter's vintage font for a perfect fusion. The classic star logo that references Starter can also be seen throughout the entire capsule. Overall, the designs that make up the retro collection is reminiscent of the 90s.
Image Credit: Greenhouse
What Makes This Trend Stand Out
- Vintage-modern Streetwear
- There is a disruption opportunity to mix vintage and modern elements in streetwear designs to create a unique and appealing look for fashion-forward enthusiasts.
- Collaborative Capsules
- There is a disruption opportunity for brands to collaborate and blend signature elements to create a unique and compelling capsule collection that appeals to a wider audience.
- 90s-inspired Fashion
- There is a disruption opportunity to draw inspiration from the 90s fashion trends and reimagine them with a modern twist to attract nostalgic millennials.
Sectors Adopting This
- Fashion Retail
- There is a disruption opportunity for fashion retailers to partner with designers to launch capsule collections that capture the essence of vintage and modern elements in a unique and marketable way.
- Streetwear Apparel
- There is a disruption opportunity for streetwear apparel brands to incorporate vintage and modern design elements in their product lines to attract a wider range of fashion-conscious customers.
- Graphic Design
- There is a disruption opportunity for graphic designers to reimagine vintage logos and fonts in modern streetwear designs that resonate with customers' nostalgia and fashion sense.
