Rhiz Smith and Ali Murrell, founders of Rhiz Boardshorts, have made it their mission to develop board shorts that are made entirely out of recycled ocean plastics. From the lining to the chord and zipper, all materials will be taken from the ocean and placed onto your hips.
Rhiz Boardshorts have also been working on Rizcycling, an initiative where a perpetual loop is created so that customers can send in their old pair of board shorts to claim 25% off a new pair, allowing them to keep up to date with trends and fashion.
As well as this, 10% of the profit will be going to the Marine Conservation Society to help preserve marine wildlife.
Surfing is growing as a sport as more powerhouse companies join in to sponsor and support some of the major athletes. Rhiz Boardshorts are leading the charge in sustainable surfwear and are allowing surfers to become a catalyst for change, to preserve our one and only playground -- the Ocean.
Key Themes Behind This Trend
- Sustainable Swimwear
- Opportunity to develop innovative products using recycled materials for the swimwear industry.
- Circular Fashion
- Potential for creating a closed-loop system in the fashion industry by encouraging customers to return old products for discounts on new ones.
- Sporting Sponsorship
- Rising trend of powerhouse companies sponsoring and supporting athletes in various sports, including surfing.
Where This Applies
- Swimwear
- Opportunity for swimwear companies to use recycled materials and promote sustainability as a competitive advantage.
- Fashion
- Opportunity for the fashion industry to embrace circular fashion models that encourage sustainable consumption.
- Sports Apparel
- Potential for sports apparel companies to sponsor and support athletes in different sports, contributing to brand visibility and market expansion.
