Upcycled Vinyl Art

BACK TO BASIC is an Indonesian Art Concept Focusing on Recycling

BACK TO BASIC is a re-used art vinyl exhibition held by Artmedium Store for young Indonesian artists. The Concept is based on guiding people back to their passion and thus, their true selves. They want every artist to have their own identity in their art.

This exhibition was held to celebrate Artmedium's 8th anniversary, prompting every artist to include a hidden "8" inside their art.

The point of the entire exhibit is to show that anyone can make an unused thing become artistic and useful. These vinyls were given to Indonesian artists and they're free to explore their creativity with no limits.

After the artists were done creating a masterpiece on their vinyl, the pieces were turned into wall clocks to add function to beauty.

Upcycled Vinyl Art
Disruptive innovation opportunity: Creating art from unused vinyl records and turning them into functional pieces like wall clocks.
Artmedium Exhibition
Disruptive innovation opportunity: Promoting re-used art concepts to encourage sustainable and eco-friendly creativity.
Artist Identity in Art
Disruptive innovation opportunity: Empowering artists to express their true selves and unique identities through their artwork.

Who This Affects Most

Art and Design
Disruptive innovation opportunity: Integrating sustainability and upcycling principles into art and design practices.
Recycling and Waste Management
Disruptive innovation opportunity: Developing innovative solutions to transform unused materials, like vinyl records, into valuable and functional products.
Home Decor and Furnishings
Disruptive innovation opportunity: Incorporating upcycled materials, such as upcycled vinyl records, into home decor and furnishings to promote sustainable and unique designs.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 55%
Freshness 8%

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