Vinyl records, when not being sought by afficianados or crafters are very cheap. Parents tend to have them hidden away afraid they might throw out that classic Abba LP. Ideia and Companhia saw something different. They saw art, and put their laser cutter to work making some very unusual but great design pieces.
Implications - The concurrent rise of environmentalism and modern media technology has created a perfect opportunity for eco designers to upcycle obsolete records into innovative pieces of wall art and decor. By using laser cutters to transform old vinyls into quirky sculptures and interior decor, designers can save money on materials and attract the discerning "green" consumer.