Juicy Couture's Woven Fanny Pack Revives Classic 90s Style
Madison Mackay — March 6, 2018 — Fashion
Inspired by the resurgence of 90s style, Juicy Couture created a new retro fanny pack. Made from a durable woven fabric, this black "bumbag" features a zippered inner pocket and a large interior.
The exterior has a large pink Juicy logo in a bold, classic font. With branded fabril lines and an adjustable and detachable strap, this bag can be worn in multiple ways. The fanny pack was all the rage in the 90s and early 2000s, starting in streetwear and moving into mainstream fashion -- and Juicy Couture aims to bring the bag back into style, along with the resurrection of the brand itself, as it has been on hiatus for a few years.
The exterior has a large pink Juicy logo in a bold, classic font. With branded fabril lines and an adjustable and detachable strap, this bag can be worn in multiple ways. The fanny pack was all the rage in the 90s and early 2000s, starting in streetwear and moving into mainstream fashion -- and Juicy Couture aims to bring the bag back into style, along with the resurrection of the brand itself, as it has been on hiatus for a few years.
Trend Themes
1. Retro Fashion Revival - The resurgence of 90s style presents an opportunity for brands to reintroduce retro fashion items, such as fanny packs, to appeal to nostalgic consumers.
2. Streetwear Reimagined - Brands can capitalize on the influence of streetwear in mainstream fashion by redesigning classic streetwear accessories, like fanny packs, with a modern twist.
3. Brand Resurrection - Reviving dormant brands, like Juicy Couture, and bringing back iconic products can tap into consumer nostalgia and create disruptive innovation within the fashion industry.
Industry Implications
1. Fashion - The fashion industry can leverage the popularity of retro fanny packs by creating their own versions that resonate with their target audience.
2. Streetwear - Streetwear brands can explore the potential of fanny packs as a staple accessory and experiment with different designs and collaborations to stand out in the market.
3. Brand Management - Companies specializing in brand management can help revive dormant brands, like Juicy Couture, by strategizing rebranding efforts and reintroducing iconic products.
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