If you had a near-monopoly on desktops and operating systems, were sitting on mountain of cash, in the midst of a giant recession with retail stores crashing everywhere, what would your gut tell you? Open a chain of retail stores! That’s what Microsoft is telling us it would do by hiring a guy from Walmart*.
David Porter has the fun job of finding retail locations (psst, David: think Circuit City.) and then what the stores will look like and when they will open. This actually makes a lot of sense as retail crashes and burns. This means fewer places will sell the Microsoft equipped gear. Plus real estate is cheap, and the recession can’t last forever right?
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With Experience Centers, Microsoft Plans to Dominate Retail
- By: Going Like SixtyFeb 13, 2009