Hidden Oasis Homes

Feel Like You're on Vacation Everyday in the Resort House

At first glance, you'll wonder where you can vacation at this wondrous getaway, but the Resort House is actually someone's home in the suburbs.

Having been a dark and dilapidated structure, this old house was re-incarnated by Bower Architecture into a hidden oasis, boasting a resort-like feel for family and friends. With its all white, pristine aesthetics, the Resort House is truly a modern getaway and a home you'll never want to leave.

Implications - With so many stresses emerging in modern society, consumers are looking for products that offer a sense of relief. Items that offer relaxation appeal to those who want to forget their stresses for a brief moment.

Resort-like Homes
The demand for homes that provide a vacation-like experience presents growth opportunities for real estate developers and property management companies.
Relaxation Products
Creating and marketing products that offer relaxation can appeal to consumers seeking relief from modern stresses.
Aesthetics Transformation
The trend towards renovating old structures into aesthetically-pleasing homes presents opportunities for architecture and construction firms to showcase their creativity.

Where This Applies

Real Estate Development
Real estate developers can capitalize on the demand for homes that provide a vacation-like experience.
Product Development
Marketing relaxation products can be a lucrative industry, particularly in a society that is increasingly stressed.
Architecture and Construction
Companies that specialize in transforming old structures into aesthetically-pleasing homes can offer a unique, and potentially lucrative, service.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 90%
Freshness 8%