Feel Like You're on Vacation Everyday in the Resort House
Summer Luu — January 12, 2011 — Art & Design
References: bowerarchitecture.au & contemporist
At first glance, you'll wonder where you can vacation at this wondrous getaway, but the Resort House is actually someone's home in the suburbs.
Having been a dark and dilapidated structure, this old house was re-incarnated by Bower Architecture into a hidden oasis, boasting a resort-like feel for family and friends. With its all white, pristine aesthetics, the Resort House is truly a modern getaway and a home you'll never want to leave.
Implications - With so many stresses emerging in modern society, consumers are looking for products that offer a sense of relief. Items that offer relaxation appeal to those who want to forget their stresses for a brief moment.
Having been a dark and dilapidated structure, this old house was re-incarnated by Bower Architecture into a hidden oasis, boasting a resort-like feel for family and friends. With its all white, pristine aesthetics, the Resort House is truly a modern getaway and a home you'll never want to leave.
Implications - With so many stresses emerging in modern society, consumers are looking for products that offer a sense of relief. Items that offer relaxation appeal to those who want to forget their stresses for a brief moment.
Trend Themes
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Resort-like Homes — The demand for homes that provide a vacation-like experience presents growth opportunities for real estate developers and property management companies.
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Relaxation Products — Creating and marketing products that offer relaxation can appeal to consumers seeking relief from modern stresses.
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Aesthetics Transformation — The trend towards renovating old structures into aesthetically-pleasing homes presents opportunities for architecture and construction firms to showcase their creativity.
Industry Implications
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Real Estate Development — Real estate developers can capitalize on the demand for homes that provide a vacation-like experience.
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Product Development — Marketing relaxation products can be a lucrative industry, particularly in a society that is increasingly stressed.
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Architecture and Construction — Companies that specialize in transforming old structures into aesthetically-pleasing homes can offer a unique, and potentially lucrative, service.
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