Bright Garment-Dyed Anoraks

Stone Island Drops a New Vibrant Resin Poplin-TC Anorak for SS18

Technical label Stone Island has been frequently releasing a range of pieces lately, and its latest drop is the Resin Poplin-TC anorak piece. Following the launch of its expansive Marina collection, the brand drops a waterproof parka, and now a brightly colored anorak. The hooded piece is constructed with cotton poplin materials, then soaked in a lightweight poliurethane resin.

The Resin Poplin-RC is available in two colorways -- a choice of black, or a bright blue named 'Tintenblau.' The outerwear piece wears a kangaroo pouch pocket on the front and has the label's signature patch adorning the left sleeve. The hooded piece is basically a garment that is dyed with a unique color formula, then a peeling off active ingredient is added afterwards. The anorak is then coated in resin to preserve the color and give it a chalky pastel visual.

Garment-dyed Outerwear
Opportunities for textile manufacturers to experiment with new dyeing techniques and create a unique product offering for consumers.
Waterproof Anoraks
Opportunities for outdoor clothing brands to create functional and stylish waterproof anoraks for consumers looking for practicality and fashion.
Resin Coating for Outerwear
Opportunities for clothing brands to use resin coating as a method of preserving color and texture, leading to longer-lasting and more durable clothing.

Industries Being Reshaped

Textile Manufacturing
The latest trends in garment-dyeing techniques present opportunities for textile manufacturers to stand out by creating unique products for consumers.
Outdoor Clothing
The popularity of waterproof anoraks presents opportunities for outdoor clothing brands to innovate with new materials and designs, providing functional and fashionable options for consumers.
Fashion Industry
The use of resin coating in garment production presents opportunities for fashion brands to create longer-lasting and more sustainable clothing, which is increasingly important for environmentally-conscious consumers.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 13%
Freshness 8%