ABLE is an ethical lifestyle brand that seeks to provide young women and their families with sustainable economic opportunities that will offer much-needed relief from poverty. The concept was inspired by Barrett Ward. The founder lived in Ethiopia while observing the dire and harsh environment for people from low-income backgrounds.
ABLE began as a business that sold hand-woven scarves. Through the support of conscious consumers, the label was able to grow into new markets and is currently producing a wide range of products, including leather goods, skillfully handmade jewelry, stylish clothing, and high-quality footwear.
Due to its focus on social change, the ethical business practice is able to create job opportunities to ultimately meet its goal to provide sustainable relief from poverty for young women-in-need.