2009 is the 100th birthday of the legendary brand Lagonda, and to celebrate, Ulrich Betz, the chief of Aston Martin, announced a sleek new supercar reveal.
At the Geneva Auto-Salon, the prototype of a 21st century Lagonda was presented. The Lagonda brand has been owned by Aston Martin since 1947, but the last authentic Lagonda was produced in 1976 (see the gallery for an image).
Aston Martin’s approach these days is to use their brand to enter the SUV sector, to reach new markets and target different groups. Betz is looking to the Far East, Middle East and Russia; in 1910, Lagonda was already sold in Moscow and Saint Petersburg.