Relationshipped is an American matchmaking web series produced by Buzzfeed media and runs live on Facebook Watch. The most notable concept of the series is that it functions in an interactive manner, allowing viewers to play a role in what incidents are to occur every episode.
The participating Facebook users start off by choosing the show's main character from a selection of single men right in the first episode. Additionally, users are also involved in selecting what types of dates the couples should go on, which girl should be in the house, and much more. Every week, there are two new girls introduced, with one being eliminated in order for the audience to be less overwhelmed.
Key Themes Behind This Trend
- Interactive Web Series
- Creating interactive web series that allow viewers to play a role in the storyline opens up new opportunities for audience engagement and personalized content.
- Social Media-driven Entertainment
- Leveraging platforms like Facebook Watch for streaming web series brings entertainment directly to social media users, providing a unique and interactive viewing experience.
- Crowdsourced Decision-making
- Involving viewers in the decision-making process of a web series allows for greater audience participation and a sense of ownership, leading to increased loyalty and engagement.
Where This Applies
- Entertainment
- The entertainment industry can capitalize on interactive storytelling to create immersive and engaging experiences for viewers.
- Social Media
- Social media platforms can explore partnerships with content creators to offer interactive content that keeps users engaged and on their platforms for longer durations.
- Market Research
- By gathering data on viewer preferences and decisions, market research companies can gain insights into consumer behavior and preferences in real-time.
