Golden West Food Group has teamed up with The Hershey Co. to create a bunch of new chocolate-covered fruit products, including the new Reese’s Frozen Fruit Banana Slices.
In an effort to provide consumers with the familiar flavors they love, but offer some more health-forward ingredients, Golden West Food Group and The Hershey Co. have combined their respective talents. The result is a new four-product lineup that combines frozen fruits with the Hershey brand's signature candy coatings. The new offerings include the nutty Reese’s Frozen Fruit Banana Slices, the sweet Hershey’s Cookies ‘N’ Creme Frozen Fruit Strawberries, the snackable Hershey’s White Creme & Milk Chocolate Frozen Fruit Blueberries, and, lastly, Hershey’s White Creme & Milk Chocolate Frozen Fruit Raspberries.
All of the new Hershey’s Frozen Fruit products are available now exclusively from Walmart stores.
Image Credit: The Hershey Co.
What's Driving This Trend
- Health-forward Ingredients
- The collaboration between Golden West Food Group and The Hershey Co. offers consumers frozen fruit products with more health-forward ingredients.
- Signature Candy Coatings
- Golden West Food Group and The Hershey Co. have combined their talents to create frozen fruit products with the signature candy coatings of the Hershey brand.
- New Frozen Fruit Product Lineup
- The collaboration between Golden West Food Group and The Hershey Co. introduces a new lineup of frozen fruit products with a variety of flavors and signature coatings.
Who This Affects Most
- Food and Beverage
- The collaboration between Golden West Food Group and The Hershey Co. brings innovation to the food and beverage industry with their new frozen fruit products.
- Health and Wellness
- The new frozen fruit products from Golden West Food Group and The Hershey Co. cater to the health-conscious consumers, providing a treat with more health-forward ingredients.
- Retail
- The exclusive availability of the new Hershey’s Frozen Fruit products at Walmart stores highlights the innovation in the retail industry.
