Instagram is launching its new Reels feature after it has been tested for the past few months. the new Reels feature is now available in the United States, United Kingdom, France and 50 other countries. Previously Instagram Reels was available in India and Brazil.
The new reel functions allow users to record clips through the app's camera, and they can also use music and AR effects. Editing tools are also available, including the ability to speed up or slow down a recording, as well as a tool enabling jump cuts.
Vishal Shah, the Instagram VP of Product, states the platform was taking a creator-centric approach when creating the new feature. Shah also released a statement about the launch of Reels, “The pitch for new creators is that Reels is a way for you to get discovered. It's a way to find a global audience.”
Image Credit: Instagram