Mars Wrigley UK has announced a new reduced plastic packaging initiative in an effort to help save materials and eliminate tonnes of waste from entering the landfill each year.
The announcement from the brand includes a 10% reduction in plastic material, which equals out to 51 tonnes of plastic being saved each year. This is likely to come as welcome news to consumers who are becoming more weary of how their favorite products are packaged and the kinds of effects they could be having on the environment.
Sales Director and Interim General Manager at Mars Wrigley UK Nick Reade spoke on the new reduced plastic packaging initiative saying, "As well as cutting back our plastic use, it means for some brands we can fit more packs into the boxes we ship, increasing our efficiency and taking the equivalent of 90 lorry loads of boxes off the road each year. Reducing our plastic use for some of our most popular items is our latest step in our ‘Sustainable in a Generation’ plan where we’re working towards a healthier planet and towards our goal of developing packaging that is 100% reusable, recyclable or compostable while decreasing virgin plastic use by 25% by 2025.”