The Rediscover Dairy campaign may seem slightly confusing at first. People may wonder to themselves, "Are those men vomiting out the milk in disgust?" The ambiguous images were clearly created to draw people in through hilarity and perhaps a little bit of shock. In reality, they are probably spewing out their swig of milk in surprise. It took them off guard how good it tastes.
Conceived by FoxP2, an ad agency based in Cape Town, South Africa, the Rediscover Dairy campaign is quite cultural. It shows that people of all walks of life should 'rediscover dairy' in their daily life. The Rediscover Dairy campaign was art directed by Ryan Barkhuizen with creative direction by Justin Gomes and photography by Bruno Bossi and Michael Biach.
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