The Millennial demographic is purported to be looking for a libation that's different from traditional beer, so brands are responding with new beers as seen with Redd's Apple Ale. The brand is introducing Redd's Raspberry Ale as well as Redd's Peach Ale to offer a distinctly crisp and unexpected flavor option for consumers to enjoy. The latter comes as the first in the Limited Pick series that will be limited-edition and introduce new beers every so often.
The new announcement from Redd's Apple Ale also comes in unison with the Redd's Blueberry Ale coming back to the market. This, along with the new Raspberry Ale, will be made available year-round for fans of refreshing beer-based libations to enjoy.