A new recycled soda bottle has been unveiled by The Coca-Cola Company in partnership with Ioniqa Technologies, Indorama Ventures and Mares Circulares as an eco packaging endeavor.
The drink bottle contains 25% marine plastic that has been sourced from the Mediterranean Sea as well as its beaches, which makes use of an increasingly concerning material in our environment. The bottles identify the potential of recycling technologies and how they can be utilized in order to transform readily available materials as well as those looming in our waterways.
President for Coca-Cola Western Europe Tim Brett spoke on the new recycled soda bottle saying, "Too many of the world’s finite resources are currently discarded as waste. We know we need to do more to correct this. The targets we have set out today are ambitious and rightly so. There is a valuable role for packaging, but it must always be collected, recycled and reused. Our aim, working in partnership, is to see the term “single-use plastic” become redundant, both in our business and beyond, as all of our plastic – and indeed all of our packaging - is delivered within a closed loop."