After you trash your bike in a downhill mountain biking accident; turn it into a piece of furniture for your loft. Founder, Andy Gregg creates tables, chairs and bar stools out of old parts from bikes. And the upholstery options include leather, rubber, cork, clear and colored acrylic, and vinyl. Check out the site for more cool pieces. (GUSH Magazine)
Implications - The environmental trend is highly popular. Consumers want to minimize their impact on the environment, therefore recycled furniture is highly appealing. By purchasing products that are recycled, they are able to satisfy their desire of minimal environmental damage. Additionally, the consumers feel better about the purchase and overall perception of the company changes or stays positive.